Brewers Association Helps Travelocity Create the First ‘Beer Tourism Index’ (via Men’s Journal)

Beer nerd on a budget? Us, too. The“Beer Tourism Index”—an online beercation guide to hotel and flight deals, beer tours and other booze-related activities in the country’s best large and small beer cities—was recently launched by Travelocity with help from the Brewers Association.

Would you use something like the Beer Tourism Index to plan your next beercation? Why/why not?

Learn more about the Beer Tourism Index in my latest for MensJournal.com.

 

Mondial de la Bière 2015: Montréal’s ‘World of Beer’ in Photos

On June 10 to 14, 2015, Mondial de la Bière celebrated its 22nd annual “World of Beer” Festival in Montréal, Canada. Located at the Palais des Congrès in the city’s downtown district, the festival joined together beer industry veterans, media personnel, tourists and local consumers for a five-day celebration of unique beers brewed in Canada and around the world.

A total of 85 breweries exhibited at the international expo, with 40 microbreweries from Quebec alone touting 226 new brews never before seen or tasted at the Mondial de la Bière. In all, 523 beers, meads and ciders were served, with beer alone comprising of 475 sample products.

As guests of Ale Street News, journalist-photographer team, Patrick Phillips and I took on the massive exhibition with vigor. Armed with our media bracelets, mugs and map of the festival’s indoor and outdoor floor plans, we captured as much as we could of the brewers, products and attendance on the show floor, the fine rare beers available in the VIP lounge, and the general essence of the final weekend on Friday, June 12 and Saturday, June 13.

Please enjoy the photo gallery below, showing our journey from our first day in VIP, our introduction to the main event, some standout brewers, beers and cheese, and an overall glimpse of the mind-opening, palate-expanding experience of Montréal beer.

Photos by Patrick Phillips. To view the slideshow, click the first image below and use the arrows to scroll.