#WomanCrushWednesday: Anne Becerra
Anne Becerra has been actively involved in the beer industry since she “hustled her way into a job” at the Ginger Man, one of New York’s premier beer bars, after returning from an RV trip that would change her life. A former marketing/advertising employee, she realized after quitting her job and traveling across the country and back that she wouldn’t be returning to a desk job.
Today, Anne heads up the beverage program at Treadwell Park, a beer hall and restaurant with locations in Manhattan’s Upper East Side and Financial District, where she makes sure to spotlight international classics as well as newer, trendier brews.
“New breweries are fun and exciting, and certainly we want to support them, but we also want to make sure it’s not just chasing trends,” she said. “[That’s] not sustainable for anybody, for breweries, for towns, or for bars. You really have to give credit where credit’s due.”
“A nod to English beer or German beer is not boring. It’s consistent. It’s historical. It is life for so many people. I want to try to really allow people to see how good [the classics] can be and how fun [they] can be, even though they’ve been around for hundreds of years. Appreciate what you’ve got, why it’s special…it’s lasted this long for a reason.”
Find Anne at Treadwell Park or follow her adventures online at @annelikesbeer and @beerincontext. Read about Anne’s latest project, the Cellar at Treadwell Park, here.
Anne Becerra, beverage director at Treadwell Park
Recently, I had the pleasure of meeting with Anne Becerra at Treadwell Park, a beer hall and gastropub in the Upper East Side, to check out New York City’s first designated beer cellar: the Cellar at Treadwell Park.
The brainchild of Becerra, Treadwell Park’s beverage director, who is often billed as New York’s first female Cicerone, a beer judge, and a credited expert, christened the cellar with a visit from Sam Smith’s of England in October. The visit was fitting breaking of the beer cellar’s seal, as Becerra aims to use the space to bring back excitement for world class beers. Continue reading
Christine Celis (center) at Pintley’s “(Very) Rare Beer Night,” Clinton Hall, New York, Jan. 2014
#WCW: Christine Celis
In January 2014, I had the pleasure of meeting the legendary Christine Celis at a (Very) Rare Beer Night organized by Pintley at Lower Manhattan’s Clinton Hall. Celis was rambunctious, well spoken and outwardly excited about her recent exploits into gypsy brewing, her beer company in Austin, Texas, the rare Belgian beers she had curated for the event that night, and of course, the legacy of her father, Pierre Celis.
As heiress to one of the world’s most popular beer brands, Hoegarden, Celis had a hand in bringing the Witbier style back to the United States in the 1990’s. Since then, she’s taken over the family brewery, imported an impressive portfolio of Belgian beers, joined up with a brewpub in Austin and sent her amazingly positive vibes into the craft beer and brewing community across the country.
“The thing about success is, sometimes we don’t know how we got there. With failure, you learn a lot. You learn why you failed, how you failed, and how you can prevent the same failures. Then, success just comes.” — Christine Celis – Brewmaster’s daughter, businesswoman and balance seeker, Coffee With a Stranger, melissalombard.com
Cheers to that, Christine!