On December 5, Blue Point Brewing invited media to preview “Relax, Dammit!,” a popup travel agency on Orchard Street in Lower Manhattan.
“Relax, Dammit!” was part faux travel agency, part art installation and all weird, making a marketing effort to lure Lower East Siders into an “experience” of the Blue Point brand, and of course, its beers.The beers, which were all very tasty, included the Hazy Bastard IPA, Seaweed IPA, Mosaic Session IPA, Beach Plum Gose and for good measure, Toasted Lager.
Here are a few photos summing up the experience, from the Kokon relaxation pod to the underwater bar, and my favorite detail, the pantsless mannequin.
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