Blue Point Brewing is on one lately. This month, they announced distribution of their first ‘Hazy Bastard’ IPA in 16 oz cans; they’re canning other beers with wacky ingredients like seaweed and beach plum; they hosted an experiential marketing gig, bringing Blue Point beer and beach vibes to the Lower East Side (complete with boardwalk, relaxation pod and “underwater” bar—see photos here); and they’ll soon be opening a new production facility and brewpub in their hometown of Patchogue, Long Island.
Perhaps the most impressive of their latest endeavors, though, at least to the small group of beer nerds who got to taste it, is 1902, a “pre-prohibition lager” brewed in collaboration with Popular Mechanics magazine.
Not bad for an office beer fridge.
Beer Affair 