Mondial de la Bière 2015: Montréal’s ‘World of Beer’ in Photos

On June 10 to 14, 2015, Mondial de la Bière celebrated its 22nd annual “World of Beer” Festival in Montréal, Canada. Located at the Palais des Congrès in the city’s downtown district, the festival joined together beer industry veterans, media personnel, tourists and local consumers for a five-day celebration of unique beers brewed in Canada and around the world.

A total of 85 breweries exhibited at the international expo, with 40 microbreweries from Quebec alone touting 226 new brews never before seen or tasted at the Mondial de la Bière. In all, 523 beers, meads and ciders were served, with beer alone comprising of 475 sample products.

As guests of Ale Street News, journalist-photographer team, Patrick Phillips and I took on the massive exhibition with vigor. Armed with our media bracelets, mugs and map of the festival’s indoor and outdoor floor plans, we captured as much as we could of the brewers, products and attendance on the show floor, the fine rare beers available in the VIP lounge, and the general essence of the final weekend on Friday, June 12 and Saturday, June 13.

Please enjoy the photo gallery below, showing our journey from our first day in VIP, our introduction to the main event, some standout brewers, beers and cheese, and an overall glimpse of the mind-opening, palate-expanding experience of Montréal beer.

Photos by Patrick Phillips. To view the slideshow, click the first image below and use the arrows to scroll.

#WomanCrushWednesday: Mellie Pullman

Now in a millennial world, it’s not so surprising that women are joining the beer community in troves, stepping onto the scene as sales representatives, marketing coordinators, reporters (ahem) and imbibers, and—although they are still few—brewers and brewmasters.

But before there were us gals who started appreciating good beer post-2000 (although we still may feel uniquely, utterly female in a scene that continues to be dominated by beer guts and beards), there were women like Mellie Pullman, who I’d like to spotlight for my first #WomanCrushWednesday (#WCW) post here on Beer Affair.

I do not mean this in the literal or romantic sense, as I’ve never met Pullman personally, I mean it simply in the sense that my “love affair with beer” (where the name Beer Affair came from) is due in part to women who flew their freak flags high before it was popular, or even possible, for gals like me to be a part of the beer community.

cbb-replantingtheseeds

“Replanting the Seeds of Brewing,” Craft Beer & Brewing, May 15, 2015.

After re-reading a feature written by Tara Nurin in Craft Beer & Brewing last month, “Replanting the Seeds of Brewing,” I was reminded of all of the women I have yet to meet, the history I have yet to learn, and the amazing strides women have made in this still-young industry since it began its second wind in the 1980s.

As a young woman swept up into the romance of the craft beer world just five or so years ago, I have to acknowledge the true pioneers before me, and commend these ladies for stepping up to the plate when it was even harder to be a female in a male dominated business like beer. (Or, as Nurin phrases it, for each woman who had to “finesse her way out of enough brewer-as-bearded-German-guy stereotypes.”)

In the days before national women’s industry groups like the Pink Boots Society (and in my case, local groups like the Beerded Ladies), these gals were among the first to explore the beer business, truly planting the “seeds” that sprouted roles for women in the brewing industry today. Among the “firsts” these femmes accomplished, Pullman is particularly #WCW-worthy for the following:

1. She was first female brewmaster in contemporary U.S. history;

2. She helped bring Utah its first brewery, Wasatch Brewery, in 1986; and

3. She lobbied to modernize the alcohol laws in Utah which were, even up until the late 80s, quite restrictive.

Beginning with Pullman and moving through the significance several more, Nurin’s article attributes beer props to Beth Hartwell, who co-founded Hart Brewing in Kalama, Wash. (now Pyramid Breweries) in 1984; Rosemarie Certo, who co-founded Dock Street Brewing in Philadelphia in 1985; Carol Stoudt, who became the nation’s first female sole proprietor-brewer in 1987; Barbara Groom and Wendy Pound, the first female ownership team in the industry, who opened Lost Coast Brewing in Eureka, Calif. in 1990; and Teri Fahrendorf, currently specialty malt account manager at Great Western Malting in Vancouver, Wash., who entered the industry at 1988 as a brewing intern and now has 19 years’ experience as a brewmaster and brewery supervisor at various locations.

Although you can take the woman out of the brewing industry (according to Nurin, Pullman left her post at Wasatch just three years after co-founding it), you can’t take the brewing industry out of the woman—Pullman is now serving as an associate professor at Portland State University, where she teaches several courses in the Business of Craft Brewing Certificate program.

Thoughts on L.A. BEER, the new webseries sitcom now streaming on YouTube

I take a positive tack on beer related ventures, so I’m not going to say L.A. BEER is terrible. All sitcoms are terrible. These guys and gals are trying though, and if it’s in the name of getting beer making in front of the masses, then I can try, too. The problem I have is, there’s hardly any beer making. Fair enough, but if we’re to assume the show is casting a wide net to catch viewers, then they’re missing the mark on two counts. For the beer nerds, there’s definitely not much going on in the beer knowledge department. For the vaguely beer curious, it’s unclear what these people are doing in their office every day if it’s not brewing.

In the five webisodes released in time for American Craft Beer Week, we see the struggle of fictional Los Angeles microbrewery, Silver Screen Brewing (how cute), in five quick and disheartening stages. In episode one, “New Brew,” the latest beer fails because it was made with a stinky Asian fruit (durian) in the brewer’s futile attempt to make something exotic (if that’s a reference to Ex Novo brewmaster, Jason Barbee, who brewed a Jacked Up Saison with one hundred cans of jackfruit, it’s only a compliment).

In episode two, “Silverlake Strawberry Ale,” another beer fails and is protested against by an angry mob of flannel-wearing mothers due to its kid-friendly label art (because hipster moms). In episode three, “Straight Up Shandy,” the boss fails to recognize one if his employees is homosexual, and said employee fails to stand up for himself (because being gay is hard and older white men don’t get it). Episode four, “Culver City Crowdfunding,” chronicles a Kickstarter campaign to can a beer gone wrong (because millennials) and episode five, “Fairfax Beer Fast” (where exactly is this brewery, anyway?), takes us through the lovely journey of the female employees attempting a juice cleanse that makes them go crazy to the point of becoming demonic, while the men have fun doing a beer cleanse (because girls are insane and think beer makes them fat).

Basically, these first introductions show nothing but failure in every corner of the brewing industry, from the launch of the brewery to the flagship beer to the marketing and distribution. Mix this in with a few staid personality types (the marketing bitch, the internet-and-approval-crazed intern, the gay guy and the clueless boss), a few lesbian and hipster jokes (or lesbian hipster jokes, as episode two would have it), and a few jabs at #craftbeerproblems and you’ve got yourself a sitcom. I guess?

The five episodes streaming right now total about 25 minutes all together, so it’s fair to say the production had to cut to the chase in terms of telling us who’s who and setting up their struggle. Fine, it’s your plot. But the parts that reinstate social assumptions like girls not drinking craft beer—even when it’s literally their job—leave room for improvement.

Some things the show is correct in portraying is that starting a brewery is hard, that the craft beer business involves a myriad of stages and issues and departments outside of the brewing itself, and that even brewers struggle to keep up with beer styles and sex appeal in a social media saturated market. But is it realistic? I don’t know, I’ve never worked in a brewery. My initial question still remains, though: Where’s the beer?

Roscoe NY Beer Company Brings ‘Trout Town’ to NYC

Shannon (l) and Josh Hughes of Roscoe Beer Co.

Shannon Feeney, director of marketing (l) and Josh Hughes, brewmaster of Roscoe Beer Co. with Beer Affair’s Cat Wolinski, New York, N.Y. Feb. 22, 2015.

NEW YORK—The Roscoe NY Beer Company, known chiefly for its Trout Town brand of craft beers in Roscoe, N.Y., has announced it will expand distribution throughout the states of New York and Connecticut, including the five boroughs of New York City. The recent expansion will occur through Grapes & Greens and Ippolito Distributing. The beers are currently available through Dana Distributers, Dutchess Beer Distributers, Northern Eagle Beverage Company and Dichello Distributers.

Previously distributed only in the Roscoe, N.Y. area, the three Trout Town handcrafted beers—Trout Town Brown Ale, Trout Town Rainbow Red Ale and flagship Trout Town American Amber Ale—will now be available in 22 different counties across New York and Connecticut.

Roscoe brewmaster, Josh Hughes, told Beer Affair the expansion represents his and the brewery’s desire to increase awareness of the Roscoe, a small fishing town located 120 miles north of New York City.

“In addition to introducing our product, we want to bring people to Roscoe and strengthen the community,” Hughes told Beer Affair. “We feel we’ve added to the value of this unique destination.”

According to Hughes, Trout Town, both town and beer, has a mass appeal—and, in the case of the beer, is brewed for every palate. “You don’t have to be a craft beer lover to enjoy it,” he said. “We incorporate an easy drinking quality to our product.”

Hughes, who claims to be an avid fisherman in “Trout Town, USA” (though, admittedly not an ice fisherman) is looking forward to the next season, during which, he said, he will fish every day. Until then, it’s back to the brewhouse, where he’ll be applying his chemistry expertise to concocting the next Trout Town. (Before joining Roscoe, Hughes worked at a medical facility in Cooperstown, N.Y.)

“Brewing beer is a true art form and with the combination of my skills and guidance from everyone else on the team at the Roscoe NY Beer Co., we have created three great craft beers that can be enjoyed by everyone,” he said. “Now with our expanded distribution, we are able to share our hard work and passion with more beer drinkers across New York and Connecticut.”

Along with celebrating their expanded distribution, Roscoe Beer Co. will be unveiling a new tasting room and holding a grand opening this Spring. The new tasting room will feature a fish tank (full of trout, Beer Affair confirmed), floor-to-ceiling trees and a 16-foot glass window, all designed to promote the natural components of the area and the beer itself, which is brewed using only natural ingredients, according to the company.

As of April 2015, Trout Town beers will be available in: Fairfield, Litchfield, Middlesex and New Haven Counties of Connecticut; and Bronx, Brooklyn, Chenagno, Columbia, Delaware, Dutchess, Greene, Manhattan, Nassau, Orange, Ostego, Queens, Rockland, Staten Island, Suffolk, Sullivan, Ulster and Westchester Counties of New York.

For more information, contact Lauren Verini at lauren@adinny.com or 212-693-2150 x311.